ISTID
My main focus area was Video content and Digital media
WHY
Throughout the entire process, my main focus was to be part of the video production and to create a content plan for ISTID, aiming to enhance their visibility on social media and on Google search results. However, during the first two weeks, we worked together in a group to prototype a redesigned website. This was because the main goal of the project was to enable ISTID to sell ice cream all year round. Therefore, it was a significant project that involved creating a better social media platform and improving the website, making it possible to book events through it.
HOW
We accomplished this by employing the Google Sprint method to build and test a prototype in just five days, which we did during the first two weeks. During this period, we also defined our target audience, which consisted of individuals aged 35-50 and medium-sized companies. After those two weeks, we began creating our digital solutions. I was focusing on marketing and video production, which was my main area of responsibility. I conducted research on our target audience to understand their triggers and, based on these insights, I was able to easily create a plan for them and also develop video content using the three act story structure.
WHAT
Creating a costumer journey for ISTID
We created a whole new website for ISTID, where we made it possible for customers to book events. We did some SEO-optimizing and used the same keywords on website to get better search results on google. And I was also focus on the digital media and video production to the social media and also for the website
Video Content
The video content created by me for the social media- Facebook, LinkedIn, Instagram and the website
Pictures from the website
